After gaining traction on the web, Tuntum EC, a club from Maranhão, secured a one-time sponsorship from one of the world...'s largest streaming companies. This story began as a joke on social media due to the similarity between the sound made by Netflix when its platform starts—"tumdum"—and the name of the Maranhão-based team. Following this, the streaming company capitalized on the online engagement and became Tuntum’s sponsor. The one-time sponsorship was for the match in the Copa do Brasil against Cruzeiro, which took place at 8:30 PM on March 16, 2022, at the Rafael Seabra Stadium in Tuntum, Maranhão.