The 2025/2026 season uniform collection was titled #Aura90, which revives the irreverent and original spirit of the 90s,... a successful meeting point between Botafogo and Reebok. The second kit was titled "Aura 90 - The Charme Wears Black!". The piece celebrates the aesthetics and spirit of the 1990s, recapturing the irreverence, sophistication, and striking attitude of the "baile charme" parties, which were a symbol of resistance and style in the suburbs of Rio de Janeiro. Inspired by the so-called "golden decade" of Rio's urban culture, the jersey boasts an imposing and stylish look. Black dominates the piece, alluding to the iconic costumes of the "baile charme" parties. The white collars and cuffs provide a refined contrast, while the gray jacquard-textured graphism create subtle vertical stripes that reinforce the retro feel. The silver details on the Botafogo crest and Reebok logo evoke the famous disco balls that used to spin on dance floors, lit up to the sounds of soul, R&B, and hip hop. A gray patch on the bottom hem seals the partnership between the club and the supplier, and the BFR acronym, subtly applied to the inside of the collar, adds a unique touch. Beyond the style, the thicker and shinier fabric directly recalls the materials used in Botafogo's kits in the 1990s. The back of the jersey maintains the sophisticated pattern, with special numbering developed by the Club's creative team. The launch maintains the creative spirit of the Aura 90 campaign, which rediscovers the Club's 1990s roots and emphasizes the emotional connection between soccer, fashion, and the black-and-white identity. A tribute to history, the style of a generation, and the city that never stopped dancing, with or without a ball. It's more than a uniform; it's a style statement, both for the track and the stands.
Botafogo
Reebok
