The campaign's motto was "Honoring the past, living the present, and creating the future - A Black and White Journey (#U...maJornadaAlvinegra)". The concept of the uniform collection presented by Botafogo and Reebok for the 2024/2025 season is rooted in the club's tradition, without sacrificing innovation and modernity. The narrative follows the premise of valuing the past, while living the present and always aiming to build a glorious future. It is an exaltation of the club's history, valuing the pride and courage of the black and white fans: guided by a single star, forged in the Fire that burns but will never be extinguished. In 2024, Botafogo and Reebok chose to celebrate the Glorioso's 130th anniversary through a timeline of launches that will chronicle the origins of the Lone Star Club, covering its entire history and past, paying homage to the present of the parties in the stands thrown by its passionate fans, and evoking in everyone the hope of an ever more glorious future. The final phase of the Black and White Journey has arrived! Inspired by the timeline to launch the 2024/25 collection, Botafogo began the Black and White Journey by honoring the past with the passionate striped jersey. Soon after, they celebrated the passion of Botafogo supporters with the black jersey, which symbolized the present. Now, the Club calls on its fans to create an even more glorious future. In the third act of the campaign, the Club and Reebok designed the White Uniform with a futuristic vision. After all, the Most Traditional is also the Club of the future! THIRD ACT: CREATE THE FUTURE (#CriarOFuturo). Developed with an exclusive abd high-tech fabric, the jersey features a graphism dominated by a futuristic mandala, representing the path that Botafogo has ahead. The Glorioso's new white jersey features silver accents and a C-neck collar with a small neckline. The font and numbers were also developed exclusively by the club's branding team. Another detail fans will find on the third jersey is the seal that reads "THE FUTURE IS GLORIOUS" (#OFuturoÉGlorioso) on the back of the neck. Made with high absorption technology, the Glorious Shirt features the SpeedWick seal of quality applied to the hem. The Botafogo crest, on the left side of the chest, and the Reebok logo, on the right side of the chest, are made of thermoplastic polyurethane (TPU).
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Botafogo
Reebok
