The campaign's motto was "Honoring the past, living the present, and creating the future - A Black and White Journey (#U...maJornadaAlvinegra)". The concept of the uniform collection presented by Botafogo and Reebok for the 2024/2025 season is rooted in the club's tradition, without sacrificing innovation and modernity. The narrative follows the premise of valuing the past, while living the present and always aiming to build a glorious future. It is an exaltation of the club's history, valuing the pride and courage of the black and white fans: guided by a single star, forged in the Fire that burns but will never be extinguished. In 2024, Botafogo and Reebok chose to celebrate the Glorioso's 130th anniversary through a timeline of launches that will chronicle the origins of the Lone Star Club, covering its entire history and past, paying homage to the present of the parties in the stands thrown by its passionate fans, and evoking in everyone the hope of an ever more glorious future. In the first act of the campaign, on April 30, 2024, the training uniforms, warm-up uniforms, and the traditional number I jersey were revealed. ACT ONE: HONOR THE PAST (#HonrarOPassado). The iconic and unmistakable striped shirt has been redesigned to pay homage to the Lone Star's 130-year tradition. With a zigzag texture that mimics the knit fabric used in the 1950s and 1960s, a white hue that leans toward off-white, and a commemorative seal embroidered on the hem, the uniform embodies all the elegance, comfort, and quality provided by Reebok. Furthermore, the V-neckline, as well as the straight-line finish, are a hallmark of those glorious days. Made with high absorption technology, the Glorious Shirt features the SpeedWick seal of quality applied to the hem. The Botafogo crest, on the left side of the chest, and the Reebok logo, on the right side of the chest, are made of thermoplastic polyurethane (TPU).
Botafogo
Reebok
