The campaign's motto was "Honoring the past, living the present, and creating the future - A Black and White Journey (#U...maJornadaAlvinegra)". The concept of the uniform collection presented by Botafogo and Reebok for the 2024/2025 season is rooted in the club's tradition, without sacrificing innovation and modernity. The narrative follows the premise of valuing the past, while living the present and always aiming to build a glorious future. It is an exaltation of the club's history, valuing the pride and courage of the black and white fans: guided by a single star, forged in the Fire that burns but will never be extinguished. In 2024, Botafogo and Reebok chose to celebrate the Glorioso's 130th anniversary through a timeline of launches that will chronicle the origins of the Lone Star Club, covering its entire history and past, paying homage to the present of the parties in the stands thrown by its passionate fans, and evoking in everyone the hope of an ever more glorious future. ACT TWO: LIVING THE PRESENT (#ViverOPresente). The black and white journey continues and it's time to live the present! With the pride, love, and tradition of passionate supporters, Botafogo and Reebok present the uniform named FORGED IN FIRE (#ForjadoNoFogo). This season's away jersey pays homage to the most passionate supporters in the world. The signature highlights the dedication and unconditional love of Botafogo fans for the Lone Star. To present the new uniform, the Most Traditional Club was inspired by one of the greatest displays of support in the stands: the explosive chant "Fogo Olê olê olê," the song that moves and unites crowds in one voice. With golden details and the "Forged in Fire" seal, the design of the traditional black jersey pays homage to the black and white fans who set the stands ablaze to cheer on the Glorioso. Made with high absorption technology, the Glorious Shirt features the SpeedWick seal of quality applied to the hem. The Botafogo crest, on the left side of the chest, and the Reebok logo, on the right side of the chest, are made of thermoplastic polyurethane (TPU).
Botafogo
Reebok
